Intent research
A map of the terms that bring people ready to buy, cross-referencing volume, difficulty and funnel stage.
Service
Strategic SEO and content
Traffic from people with intent to buy, not from people passing through the blog. Ranking for a term nobody buys is cost, not result.
The store ranks for a generic term, gets visits that do not buy, and somebody concludes SEO does not work. The difference lies in choosing the term by intent and building the architecture that sustains a whole category, not one loose page at a time.
Book a 30-min conversationWhat this service covers
Deliverables that work together or separately, depending on where your brand stands.
Content architecture
Organisation into topic clusters, so one page's authority supports its neighbours instead of competing with them.
Category pages
Optimisation of the pages that already have position potential, which usually returns faster than new content.
Editorial calendar
Priority set by impact, with what to publish, when and for which term.
Content production
Text written to answer the real question, with editorial judgment and not keyword stuffing.
Qualified traffic measurement
Tracking of position, clicks and conversion per term. A visit that does not buy does not count as a win.
How we work
A clear method. A partner who stays when execution starts.
Intent before volume
A term with high volume and no purchase intent brings a pretty chart and zero orders.
Cluster before page
Isolated content does not sustain authority. The whole topic has to be covered.
Existing pages first
What already sits on Google's second page returns faster than content from scratch.
Content that answers
We write to resolve the question, not to hit a word count.
Conversion as the metric
We track what the traffic does after the click, not only the position.
Frequently asked questions
How is this different from technical SEO?
Technical SEO handles indexing, schema and performance. Here the work is strategy and content: which term to pursue and what to publish. The two complement each other, and the technical side usually comes first.
How long until I see results?
Optimising an existing page usually shows within weeks. New content for a competitive term takes three to six months to mature.
Do you write the texts?
Yes, with a brief and review. We also work with your content team if you prefer to keep production in house.
Do I need a blog?
Not necessarily. In many catalogues the biggest opportunity sits in the category pages, not in articles.
How do you choose the terms?
We cross volume, difficulty and purchase intent with what your catalogue actually serves. A term with no matching product does not make the list.
Does it work for a small brand?
It does, and sometimes it returns more, because the long tail has less competition and converts better.
Want to understand how this applies to your brand?
Tell us about your operation. We will say honestly what can be delivered and how long it takes.
Get in touch