Campaign management
Buying on Google, Meta, LinkedIn, TikTok and YouTube, on the channels that make sense for your business, without depending on a single acquisition point.
Service
Paid media management
Budget in the channel that converts, with tracking that reconciles with revenue. No more platform report saying one thing and the till saying another.
Paid media without correct tracking is deciding in the dark: the platform reports one number, revenue shows another, and nobody knows which campaign actually sold. We handle both sides, the buying and the measurement.
Book a 30-min conversationWhat this service covers
Deliverables that work together or separately, depending on where your brand stands.
Funnel structuring
Campaigns organised by intent stage, with the right creative and offer for someone discovering you and for someone already ready to buy.
Tracking and Conversions API
Pixel, GTM, UTM and server-side conversion API integrated with your store, so ad data reconciles with the real order.
Creative curation
A brief by objective and asset adaptation per platform, so the ad looks native to the feed instead of a forced banner.
Audience and bid testing
A continuous cycle of audience, creative and bid strategy testing, to identify what moves the result before scaling budget.
Reporting with analysis
A tracking dashboard and a periodic read of what happened, with a recommendation, not just raw numbers.
How we work
A clear method. A partner who stays when execution starts.
Tracking before budget
Without reliable measurement, raising investment raises uncertainty. Tracking goes in first.
Funnel by intent
A generic ad for everyone wastes budget. Each stage gets the message that corresponds to it.
Test before scaling
Audience and creative prove return at small scale before receiving a larger budget.
Data that reconciles with the till
The read accounts for the real order, not only the conversion the platform claims for itself.
Adjustment within the month
Budget reallocation happens during the cycle, not at closing, when it is already too late to correct.
Frequently asked questions
What minimum investment makes sense?
We work from R$ 5,000 per month in media investment. Below that there is not enough volume to conclude a test with a reliable read, and the work becomes detail tuning instead of growth.
Do you charge on performance?
The standard format is a monthly fee plus a rate on the media bought. The commercial details we settle in conversation.
I already have a pixel installed, does it need work?
Almost always yes. Badly configured tracking is worse than none, because it looks reliable and is not. We audit before optimising on top of it.
How long until I see results?
The first tracking and structure fixes show within weeks. Consistent gains come from accumulated test cycles.
Do you produce the creatives?
We handle curation, the brief and the per-platform adaptation. Full production can be included depending on the agreed scope.
Which store platform does it work with?
All the ones we operate: VTEX, Shopify, Nuvemshop and Olist. The conversion integration is built for each one.
Want to understand how this applies to your brand?
Tell us about your operation. We will say honestly what can be delivered and how long it takes.
Get in touch