Pink poá · Migration
From a stalled store to hitting sales targets
Pink Poá was facing challenges that compromised the customer buying experience and the growth of its e-commerce. Low image quality, confusing navigation and a long checkout got in the way of conversion. The project reorganized taxonomy, wording and checkout into a clear, personalized journey.
Pink Poá was facing challenges that compromised the customer buying experience and the growth of its e-commerce. Uncode reorganized taxonomy, wording and checkout, simplifying the path to purchase.
The project included data-driven redesign, revenue features and full SEO with a blog, plus continuous optimization.
The new experience turned a stalled store into an operation hitting its sales targets.
Como conduzimos o projeto, da estratégia à entrega.
- 01
Journey mapping
Navigation and purchase flow mapped end to end.
- 02
Custom design
UI, UX and CX aligned with how the audience behaves.
- 03
Search and revenue
Algolia, upsell, cross-sell and structured SEO.
- 04
Integration and support
Olist, Vnda and Tiny with continuous optimization.
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