Disconnect Home · Migration
A migration that turned slowness into growth
Disconnect Home faced a critical scenario in its e-commerce. The platform in use at the time could not sustain the operation: slow loading, navigation bottlenecks and lost conversion. Uncode led the migration to Olist Commerce, pairing experience redesign, technical performance and scalability.
Uncode led the migration of the Disconnect Home e-commerce to Olist Commerce, pairing experience redesign, technical performance and scalability. Starting from user behavior analysis, the project fixed critical navigation and conversion bottlenecks during the migration itself.
The experience was redesigned with a new homepage, optimized PDPs and PLPs, reorganized taxonomy and strategic above-the-fold content, delivering clearer and more efficient navigation. We also implemented integrations with the Tiny ERP and engagement automations such as cart recovery, cashback and recurring campaigns.
In just 60 days, the partnership delivered striking results: +36.45% revenue growth in the migration month with the same investment, -67.16% in load time (from 20.4s to 6.7s), +43.48% SEO improvement and a jump from 8 to 42 pages in Google's Top 3 (+83.67%), making the migration a milestone in performance, conversion and sustainable growth.
Como conduzimos o projeto, da estratégia à entrega.
- 01
Behavior analysis
Navigation bottlenecks fixed during the migration.
- 02
Experience redesign
New homepage, optimized PDPs and PLPs, and revised taxonomy.
- 03
Tiny ERP integration
Cart, cashback and recurring campaign automations.
- 04
Migration to Olist
Performance and scalability in 60 days.
The store live: navigation, storefront and key pages.
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